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This project proved to be both highly challenging and incredibly inspiring for me, as it marked the first time I took on a leadership role right from the start. Despite the absence of immediately apparent user benefits, we made a strategic decision to develop a website with a specific focus. Our primary objectives were twofold: shifting the emphasis from the brand to the ingredients and product, and creating immersive and interactive experiences to engage users, such as a captivating 360° tour of the brewery.

Design Lead